Lotus Racing Formula 1 communications accelerate with 3CX

3CX appointed Official Technical Supplier

London March 24 - Lotus Racing and 3CX announce that, 3CX has been appointed as technical
supplier and that Lotus Racing has installed 3CX Phone System in its technical centre and mobile race track operations. Thepopular VoIP PBX system will be used for each F1 race around the globe – providing the vital comms link between Norfolk HQ and the track team.

Commenting on this alliance, Lotus Racing Head of IT Bill Peters said “We needed a state of the art PBX that would deliver unified communications and high quality voice across the globe. 3CX and Lotus Racing clearly share the same ethos of excellence and success, with a winning attitude.” 3CX Phone System Enterprise Edition 8 was implemented last month at the Technical Centre in Hingham, Norfolk with 1 Patton ISDN E1 gateway, VoIP Unlimited trunks and 130 Cisco SPA phones.

Nick Galea, CEO of 3CX felt privileged to be selected by Lotus Racing. “It's a team with a long heritage of success and technical innovation in a sport which depends so much on technology and reliability. We’ve built reliability into the core of 3CX and to receive acknowledgment from Lotus Racing is a great accolade for the 3CX Team.”

Although there are many benefits to implementing 3CX Phone System, the top paybacks for Lotus were seen as follows:

  • Mobility: 3CX Voip technology enables staff to work remotely around the globe. Remote extensionstrackside enables the racing crew to talk to each other irrespective of their location. The MyPhone portal makes it easy foreach employee to configure rules on how calls were to be treated and routed.

  • Manageability: Extensions and phone lines can be added on-the-go with a few clicks and the phone system can be backed up like any other windows application.

  • Savings: A large proportion of Lotus’ phone traffic is now sent over inter-company VoIP
    circuits thereby considerably reducing high mobile phone costs and prohibitive roaming charges.

  • Unified Messaging: Employees have easy desktop call control and can contact colleagues and transfer calls with a click of a button. Voice mail and faxes are delivered to the users email inbox.

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