As the tech media and blogosphere focused their spotlights on the announcements coming out of Apple's (Nasdaq: AAPL) 
"let's rock," press event on Tuesday, Microsoft (Nasdaq: MSFT) 
risked being lost in the chatter. The company chose Monday to reveal details about upcoming changes to its Zune digital media player.
Among the new features for the Zune are improved WiFi, radio tagging functionality, a 120 GB model and a 16 GB flash memory version.
"It seems like some minor hardware upgrades," said Joshua Martin, an analyst at the Yankee Group, "but it's really about an experience change. They're offering more functionality and increased usability, and that's really [how] Microsoft has tried to position the product ... the whole time. Easy discovery of music, easy sharing of music, easy interaction with people who like zen meditation music -- that's been their niche, and it seems they are beginning to hone that message."
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